BRND.INKDomains

Policies, simplified.

For
Insurance comparison
Market
Global
Length
7 letters
Status
Available

Logo studio

Twelve starting points generated for Policyo. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Policyo compares insurance policies and explains coverage in plain language. Buy in minutes.

The name

Policyo

"Policy" + "o" — insurance policy comparison. Friendly fintech.

Name type
compound
Length
7 characters
Market
Global
Brandability
6/10
Archetype

The Caregiver

Protects and nurtures. Values service, empathy and generosity.

Personality
cleartrustworthyfriendly
Who it’s for

Consumers buying insurance.

Businesses this name could launch

Insurance comparison site

Company policy software

Policy news newsletter

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryCobaltLogo, key actions, brand moments
SecondaryMistSurfaces, illustrations, highlights
AccentEmberSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa16.9:1AAA
Aa8.4:1AAA
Aa13.3:1AAA
Aa8.4:1AAA
Aa4.7:1AA
Aa16.9:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Instrument Serif
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Condensed editorial serif with poise.
Text, Inter
Aa

Policyo compares insurance policies and explains coverage in plain language. Buy in minutes. Consumers buying insurance.

The workhorse UI sans.
Display64px

Policies, simplified.

H144px

Policyo

H230px

Compare, cover, relax.

H322px

Insurance comparison

Body17px

Same cover, ₹2,100 cheaper. Here's what's included.

Caption13px

policyo.com · Global

Voice & tone

Policyo speaks like a clear, trustworthy, friendly caregiver.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be clear
  • Explain simply
  • Be trustworthy

Don’t

  • Hide exclusions
  • Use legalese
“Same cover, ₹2,100 cheaper. Here's what's included.”

Taglines

Applications

How Policyo looks in the wild: the essentials, plus touchpoints picked for fintech & money.

Your NameFounder
hello@policyo.compolicyo.com
Business cards, 85 × 55 mm
https://policyo.com

Policies, simplified.

Policyo compares insurance policies and explains coverage in plain language. Buy in minutes.

Start freeSee how it works
Website hero
Social profile
Policyo
App icon
Welcome backCompare, cover, relax.
Insurance comparison site
Company policy software
Policy news newsletter
Continue
App screen
Stickers & badges

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Policyo, Policies, simplified.
Browser tab

Policies, simplified.

Share image, 1200 × 630
CSS variables
:root {
  --policyo-primary: #384c62;
  --policyo-secondary: #dde0e4;
  --policyo-accent: #e25536;
  --policyo-ink: #16191d;
  --policyo-paper: #f9fafa;
  --policyo-font-display: 'Instrument Serif', serif;
  --policyo-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    policyo: {
      primary: '#384c62',
      secondary: '#dde0e4',
      accent: '#e25536',
      ink: '#16191d',
      paper: '#f9fafa',
    },
  },
  fontFamily: {
    display: ['Instrument Serif', 'serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "Policyo",
  "color": {
    "primary": {
      "hex": "#384c62",
      "rgb": [
        56,
        76,
        98
      ],
      "name": "Cobalt"
    },
    "secondary": {
      "hex": "#dde0e4",
      "rgb": [
        221,
        224,
        228
      ],
      "name": "Mist"
    },
    "accent": {
      "hex": "#e25536",
      "rgb": [
        226,
        85,
        54
      ],
      "name": "Ember"
    },
    "ink": {
      "hex": "#16191d",
      "rgb": [
        22,
        25,
        29
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafa",
      "rgb": [
        249,
        250,
        250
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Instrument Serif",
      "weight": 400
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make policyo.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • policyo.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours