Twelve starting points generated for Rewards2. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Rewards2 gives small retailers a shared loyalty programme where customers earn and burn across shops. Points add up faster together.
The name
Rewards2
Rewards, the sequel: earn twice. Fits a loyalty platform.
Name type
numeric
Length
8 characters
Market
Global
Brandability
4/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
generousupbeatsimple
Who it’s for
Small retailers and their regular shoppers.
Businesses this name could launch
Coalition loyalty for local shops
Cashback card-linked offers
Employee rewards platform
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
Rewards2 gives small retailers a shared loyalty programme where customers earn and burn across shops. Points add up faster together. Small retailers and their regular shoppers.
Low-contrast geometric for friendly UI.
Display64px
Earn it twice.
H144px
Rewards2
H230px
Rewards that double back.
H322px
Loyalty rewards platform
Body17px
Coffee at Brew earned you points for lunch at Bowl.
Caption13px
rewards2.com · Global
Voice & tone
Rewards2 speaks like a generous, upbeat, simple everyman.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be upbeat
Show points clearly
Keep rules simple
Don’t
Hide terms
Overhype
“Coffee at Brew earned you points for lunch at Bowl.”
Taglines
Applications
How Rewards2 looks in the wild: the essentials, plus touchpoints picked for commerce & retail.
Your NameFounder
hello@rewards2.comrewards2.com
Business cards, 85 × 55 mm
https://rewards2.com
Earn it twice.
Rewards2 gives small retailers a shared loyalty programme where customers earn and burn across shops. Points add up faster together.
Start freeSee how it works
Website hero
Rewards2@rewards2
Earn it twice.
Coffee at Brew earned you points for lunch at Bowl.
Social profile
Rewards2
App icon
rewards2.com
Shopping bag
Earn it twice.
Shipping box
Storefront
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.