BRND.INKDomains

Are you fair? Prove it.

For
AI fairness and bias audits
Market
Global
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for RUFair. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

RUFair audits hiring and lending algorithms for bias and prepares compliance reports for new AI rules. Clear fixes come with every finding.

The name

RUFair

'Are you fair?' texted as R U Fair. Fits an AI fairness audit service.

Name type
phrase
Length
6 characters
Market
Global
Brandability
6/10
Archetype

The Sage

Seeks truth and shares it. Values knowledge, clarity and expertise.

Personality
principledrigorousclear
Who it’s for

HR tech, lenders and AI vendors facing regulation.

Businesses this name could launch

AI bias audit service

Fair hiring algorithm checks

Compliance reports for AI laws

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryLagoonLogo, key actions, brand moments
SecondaryIndigoSurfaces, illustrations, highlights
AccentEmberSparingly: badges, links, the dot
InkInkText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa17.6:1AAA
Aa2.2:1Fail
Aa3.4:1AA Large
Aa2.2:1Fail
Aa5.1:1AA
Aa17.6:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Sora
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Wide, confident and built for screens.
Text, Inter
Aa

RUFair audits hiring and lending algorithms for bias and prepares compliance reports for new AI rules. Clear fixes come with every finding. HR tech, lenders and AI vendors facing regulation.

The workhorse UI sans.
Display64px

Are you fair? Prove it.

H144px

RUFair

H230px

Bias, audited.

H322px

AI fairness and bias audits

Body17px

Your model rejects older applicants 1.4x more. Here is why.

Caption13px

rufair.com · Global

Voice & tone

RUFair speaks like a principled, rigorous, clear sage.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be principled
  • Explain clearly
  • Show evidence

Don’t

  • Moralise
  • Use legal jargon
“Your model rejects older applicants 1.4x more. Here is why.”

Taglines

Applications

How RUFair looks in the wild: the essentials, plus touchpoints picked for legal & compliance.

Your NameFounder
hello@rufair.comrufair.com
Business cards, 85 × 55 mm
https://rufair.com

Are you fair? Prove it.

RUFair audits hiring and lending algorithms for bias and prepares compliance reports for new AI rules. Clear fixes come with every finding.

Start freeSee how it works
Website hero
Social profile
RUFair
App icon
Stickers & badges
Welcome backBias, audited.
AI bias audit service
Fair hiring algorithm checks
Compliance reports for AI laws
Continue
App screen

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
RUFair, Are you fair? Prove it.
Browser tab

Are you fair? Prove it.

Share image, 1200 × 630
CSS variables
:root {
  --rufair-primary: #3bb7f2;
  --rufair-secondary: #5152f6;
  --rufair-accent: #f9421f;
  --rufair-ink: #0b151e;
  --rufair-paper: #f9fafb;
  --rufair-font-display: 'Sora', sans-serif;
  --rufair-font-body: 'Inter', sans-serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    rufair: {
      primary: '#3bb7f2',
      secondary: '#5152f6',
      accent: '#f9421f',
      ink: '#0b151e',
      paper: '#f9fafb',
    },
  },
  fontFamily: {
    display: ['Sora', 'sans-serif'],
    body: ['Inter', 'sans-serif'],
  },
}
Design tokens (JSON)
{
  "name": "RUFair",
  "color": {
    "primary": {
      "hex": "#3bb7f2",
      "rgb": [
        59,
        183,
        242
      ],
      "name": "Lagoon"
    },
    "secondary": {
      "hex": "#5152f6",
      "rgb": [
        81,
        82,
        246
      ],
      "name": "Indigo"
    },
    "accent": {
      "hex": "#f9421f",
      "rgb": [
        249,
        66,
        31
      ],
      "name": "Ember"
    },
    "ink": {
      "hex": "#0b151e",
      "rgb": [
        11,
        21,
        30
      ],
      "name": "Ink"
    },
    "paper": {
      "hex": "#f9fafb",
      "rgb": [
        249,
        250,
        251
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "Sora",
      "weight": 700
    },
    "body": {
      "family": "Inter",
      "weight": 400
    }
  }
}

Make rufair.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • rufair.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours