BRND.INKDomains

Everything but the proof.

For
Non-alcoholic spirits & bar
Market
Global
Length
6 letters
Status
Available

Logo studio

Twelve starting points generated for Unpour. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

Unpour makes non-alcoholic spirits and runs a zero-proof bar with full cocktail craft. Bottles sell online and in retail.

The name

Unpour

A clever reversal of 'pour', suggesting zero-proof, undrinking or pouring less.

Name type
invented
Length
6 characters
Market
Global
Brandability
7/10
Archetype

The Magician

Makes the impossible feel effortless. Values transformation.

Personality
cleverrefinedmindful
Who it’s for

Sober-curious adults.

Businesses this name could launch

Non-alcoholic spirits brand

Zero-proof cocktail bar

Mocktail kit subscription

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryOrchidLogo, key actions, brand moments
SecondarySoft MagentaSurfaces, illustrations, highlights
AccentMarigoldSparingly: badges, links, the dot
InkDeep OrchidText, outlines, dark mode
PaperPaperBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa15.9:1AAA
Aa8.2:1AAA
Aa11.4:1AAA
Aa8.2:1AAA
Aa7.2:1AAA
Aa15.9:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, DM Serif Display
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Sharp, condensed display serif.
Text, Lora
Aa

Unpour makes non-alcoholic spirits and runs a zero-proof bar with full cocktail craft. Bottles sell online and in retail. Sober-curious adults.

Calligraphic serif for long reads.
Display64px

Everything but the proof.

H144px

Unpour

H230px

The pour, undone

H322px

Non-alcoholic spirits & bar

Body17px

Smoked negroni. Zero proof. Full flavour.

Caption13px

unpour.com · Global

Voice & tone

Unpour speaks like a clever, refined, mindful magician.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be sophisticated
  • Be inclusive
  • Be witty

Don’t

  • Moralise drinking
  • Be bland
“Smoked negroni. Zero proof. Full flavour.”

Taglines

Applications

How Unpour looks in the wild: the essentials, plus touchpoints picked for bars, spirits & nightlife.

Your NameFounder
hello@unpour.comunpour.com
Business cards, 85 × 55 mm
https://unpour.com

Everything but the proof.

Unpour makes non-alcoholic spirits and runs a zero-proof bar with full cocktail craft. Bottles sell online and in retail.

Start freeSee how it works
Website hero
Social profile
Unpour
App icon
Non-alcoholic spirits & bar
Bottle label
Storefront
Menu card

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
Unpour, Everything but the proof.
Browser tab

Everything but the proof.

Share image, 1200 × 630
CSS variables
:root {
  --unpour-primary: #663677;
  --unpour-secondary: #e0ccdf;
  --unpour-accent: #cba14d;
  --unpour-ink: #211825;
  --unpour-paper: #f8f5f9;
  --unpour-font-display: 'DM Serif Display', serif;
  --unpour-font-body: 'Lora', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    unpour: {
      primary: '#663677',
      secondary: '#e0ccdf',
      accent: '#cba14d',
      ink: '#211825',
      paper: '#f8f5f9',
    },
  },
  fontFamily: {
    display: ['DM Serif Display', 'serif'],
    body: ['Lora', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "Unpour",
  "color": {
    "primary": {
      "hex": "#663677",
      "rgb": [
        102,
        54,
        119
      ],
      "name": "Orchid"
    },
    "secondary": {
      "hex": "#e0ccdf",
      "rgb": [
        224,
        204,
        223
      ],
      "name": "Soft Magenta"
    },
    "accent": {
      "hex": "#cba14d",
      "rgb": [
        203,
        161,
        77
      ],
      "name": "Marigold"
    },
    "ink": {
      "hex": "#211825",
      "rgb": [
        33,
        24,
        37
      ],
      "name": "Deep Orchid"
    },
    "paper": {
      "hex": "#f8f5f9",
      "rgb": [
        248,
        245,
        249
      ],
      "name": "Paper"
    }
  },
  "font": {
    "display": {
      "family": "DM Serif Display",
      "weight": 400
    },
    "body": {
      "family": "Lora",
      "weight": 400
    }
  }
}

Make unpour.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • unpour.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours