Twelve starting points generated for Wine Editor. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Wine Editor curates and reviews wines with weekly picks and a club shipping edited cases. Restaurants hire for list building.
The name
Wine Editor
A clear phrase: an editor of wine picks, curator and critic.
Name type
phrase
Length
10 characters
Market
Global
Brandability
7/10
Archetype
The Sage
Seeks truth and shares it. Values knowledge, clarity and expertise.
Personality
refinedknowledgeabletrustworthy
Who it’s for
Wine enthusiasts wanting trusted picks.
Businesses this name could launch
Wine review publication
Wine club subscription
Restaurant wine list consulting
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
Wine Editor curates and reviews wines with weekly picks and a club shipping edited cases. Restaurants hire for list building. Wine enthusiasts wanting trusted picks.
Crisp text serif from Adobe.
Display64px
Wine, edited.
H144px
Wine Editor
H230px
The best bottles, chosen
H322px
Wine curation & reviews
Body17px
Three reds under $25 we'd pour for guests.
Caption13px
wineeditor.com · Global
Voice & tone
Wine Editor speaks like a refined, knowledgeable, trustworthy sage.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be knowledgeable
Be concise
Be approachable
Don’t
Be snobbish
Overuse jargon
“Three reds under $25 we'd pour for guests.”
Taglines
Applications
How Wine Editor looks in the wild: the essentials, plus touchpoints picked for bars, spirits & nightlife.
Your NameFounder
hello@wineeditor.comwineeditor.com
Business cards, 85 × 55 mm
https://wineeditor.com
Wine, edited.
Wine Editor curates and reviews wines with weekly picks and a club shipping edited cases. Restaurants hire for list building.
Start freeSee how it works
Website hero
Wine Editor@wineeditor
Wine, edited.
Three reds under $25 we'd pour for guests.
Social profile
Wine Editor
App icon
Wine curation & reviews
Bottle label
Storefront
Wine review publication9
Wine club subscription12
Restaurant wine list consulting7
Wine, edited.
Menu card
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.