BRND.INKDomains

Welcome to the city of ale.

For
Craft beer bar and festival
Market
UK & Europe
Length
7 letters
Status
Available

Logo studio

Twelve starting points generated for AleCity. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.

Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.

Brand story

AleCity runs a craft beer hall and city ale trails mapping the best local brewers. Pints, maps and festivals.

The name

AleCity

Ale plus city: a city of ales, also echoes "alacrity". Beer tourism and pubs.

Name type
compound
Length
7 characters
Market
UK & Europe
Brandability
6/10
Archetype

The Everyman

Belongs everywhere. Values honesty, comfort and common sense.

Personality
conviviallivelylocal
Who it’s for

Craft beer fans and city tourists.

Businesses this name could launch

Craft beer hall

City ale trail app

Annual craft beer festival

Colour

The “Signature” palette. Primary carries the brand; accent is a spice, not a sauce. Click any value to copy it.

PrimaryMarigoldLogo, key actions, brand moments
SecondaryLagoonSurfaces, illustrations, highlights
AccentLimeSparingly: badges, links, the dot
InkDeep EmberText, outlines, dark mode
PaperSoft MarigoldBackgrounds, negative space

Proportion

Tints of the primary

Accessible pairings

Aa13.3:1AAA
Aa2.4:1Fail
Aa4.1:1AA Large
Aa2.4:1Fail
Aa11.5:1AAA
Aa13.3:1AAA

Typography

Two families: one with a voice, one that gets out of the way. Both are free on Google Fonts.

Display, Josefin Sans
Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 &!?

Vintage geometric with 1920s elegance.
Text, Source Serif 4
Aa

AleCity runs a craft beer hall and city ale trails mapping the best local brewers. Pints, maps and festivals. Craft beer fans and city tourists.

Crisp text serif from Adobe.
Display64px

Welcome to the city of ale.

H144px

AleCity

H230px

Every pint has a postcode

H322px

Craft beer bar and festival

Body17px

Twelve taps, four breweries, one city.

Caption13px

alecity.com · UK & Europe

Voice & tone

AleCity speaks like a convivial, lively, local everyman.

Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud

Do

  • Be convivial
  • Name local brews
  • Be warm

Don’t

  • Promote binge drinking
  • Be snobby
“Twelve taps, four breweries, one city.”

Taglines

Applications

How AleCity looks in the wild: the essentials, plus touchpoints picked for bars, spirits & nightlife.

Your NameFounder
hello@alecity.comalecity.com
Business cards, 85 × 55 mm
https://alecity.com

Welcome to the city of ale.

AleCity runs a craft beer hall and city ale trails mapping the best local brewers. Pints, maps and festivals.

Start freeSee how it works
Website hero
Social profile
AleCity
App icon
Craft beer bar and festival
Bottle label
Storefront
Menu card

Digital kit

Favicons, share images and design tokens, ready to paste into a codebase.

16px
32px
48px
64px
128px
AleCity, Welcome to the city of ale.
Browser tab

Welcome to the city of ale.

Share image, 1200 × 630
CSS variables
:root {
  --alecity-primary: #cb9232;
  --alecity-secondary: #3b909b;
  --alecity-accent: #c1f04c;
  --alecity-ink: #32221b;
  --alecity-paper: #f7efde;
  --alecity-font-display: 'Josefin Sans', sans-serif;
  --alecity-font-body: 'Source Serif 4', serif;
}
Tailwind
// tailwind.config.js → theme.extend
{
  colors: {
    alecity: {
      primary: '#cb9232',
      secondary: '#3b909b',
      accent: '#c1f04c',
      ink: '#32221b',
      paper: '#f7efde',
    },
  },
  fontFamily: {
    display: ['Josefin Sans', 'sans-serif'],
    body: ['Source Serif 4', 'serif'],
  },
}
Design tokens (JSON)
{
  "name": "AleCity",
  "color": {
    "primary": {
      "hex": "#cb9232",
      "rgb": [
        203,
        146,
        50
      ],
      "name": "Marigold"
    },
    "secondary": {
      "hex": "#3b909b",
      "rgb": [
        59,
        144,
        155
      ],
      "name": "Lagoon"
    },
    "accent": {
      "hex": "#c1f04c",
      "rgb": [
        193,
        240,
        76
      ],
      "name": "Lime"
    },
    "ink": {
      "hex": "#32221b",
      "rgb": [
        50,
        34,
        27
      ],
      "name": "Deep Ember"
    },
    "paper": {
      "hex": "#f7efde",
      "rgb": [
        247,
        239,
        222
      ],
      "name": "Soft Marigold"
    }
  },
  "font": {
    "display": {
      "family": "Josefin Sans",
      "weight": 700
    },
    "body": {
      "family": "Source Serif 4",
      "weight": 400
    }
  }
}

Make alecity.com yours

Send an offer and we’ll reply within a day. Transfers go through escrow, and the brand kit you configured is handed over with the domain.

No spam, no auctions. Your offer is private.
  • alecity.com transferred to your registrar
  • Logo files: SVG + PNG, light, dark and one-colour, plus app icon
  • This brand guide as a PDF with palette, type, voice and taglines
  • Design tokens for CSS, Tailwind and JSON
  • Escrow-protected transfer, usually within 48 hours