Twelve starting points generated for Scooners. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Scooners is a taproom serving rotating craft beers in schooners with good food and no attitude. Flights let you try the whole list.
The name
Scooners
From the schooner beer glass, with a scoop-like twist. Fits a craft beer taproom.
Name type
invented
Length
8 characters
Market
Global
Brandability
5/10
Archetype
The Everyman
Belongs everywhere. Values honesty, comfort and common sense.
Personality
convivialrelaxedcrafty
Who it’s for
Craft beer drinkers and social groups.
Businesses this name could launch
Craft beer taproom
Beer flight delivery
Homebrew kit store
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.
Scooners is a taproom serving rotating craft beers in schooners with good food and no attitude. Flights let you try the whole list. Craft beer drinkers and social groups.
Crisp text serif from Adobe.
Display64px
Pour another scooner.
H144px
Scooners
H230px
Fresh from the tap.
H322px
Craft beer taproom
Body17px
Twelve taps, three new. Hazy IPA is cloudy and proud.
Caption13px
scooners.com · Global
Voice & tone
Scooners speaks like a convivial, relaxed, crafty everyman.
Formal
Casual
Serious
Playful
Classic
Modern
Quiet
Loud
Do
Be relaxed
Name brews
Keep it friendly
Don’t
Encourage excess
Be snobby
“Twelve taps, three new. Hazy IPA is cloudy and proud.”
Taglines
Applications
How Scooners looks in the wild: the essentials, plus touchpoints picked for bars, spirits & nightlife.
Your NameFounder
hello@scooners.comscooners.com
Business cards, 85 × 55 mm
https://scooners.com
Pour another scooner.
Scooners is a taproom serving rotating craft beers in schooners with good food and no attitude. Flights let you try the whole list.
Start freeSee how it works
Website hero
Scooners@scooners
Pour another scooner.
Twelve taps, three new. Hazy IPA is cloudy and proud.
Social profile
Scooners
App icon
Craft beer taproom
Bottle label
Storefront
Craft beer taproom9
Beer flight delivery12
Homebrew kit store7
Pour another scooner.
Menu card
Digital kit
Favicons, share images and design tokens, ready to paste into a codebase.