Twelve starting points generated for Tritr. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
Tritr builds adaptive triathlon training plans synced to wearables. Coaches manage athletes in one dashboard.
The name
Tritr
Vowel-dropped 'trier' or 'triter', or tri + tr; very short, techy.
Name type
invented
Length
5 characters
Market
Global
Brandability
4/10
Archetype
The Hero
Rises to the challenge. Values courage, mastery and grit.
Personality
driventechnicallean
Who it’s for
Amateur triathletes.
Businesses this name could launch
Triathlon training app
Tri-gear store
Race calendar platform
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.