Twelve starting points generated for FestRun. Pick one, then tune the symbol, type, colour and layout. Every change updates the whole guide below, and the link remembers your choices.
Layout
Symbol
Container
Typeface
Palette
Case
Logo files in every format are handed over with the domain.
Brand story
FestRun organises themed 5K fun runs with music stages and colour stations. Fitness that feels like a party.
The name
FestRun
A festival run: colour runs and fun runs with music. Festive and active.
Name type
compound
Length
7 characters
Market
Global
Brandability
7/10
Archetype
The Jester
Lightens the room. Values fun, wit and living in the moment.
Personality
festivejoyfulenergetic
Who it’s for
Young adults and families.
Businesses this name could launch
Themed fun-run events
Corporate fun runs
Festival race merch
Logo system
One identity, five lock-ups. Use the primary logo wherever it fits; fall back to the symbol when space is tight.